It’s too darn hot to write a blog post.

So, let’s watch a video instead. (Preferably somewhere air conditioned *smile*).

…

Below is interesting talk about the importance of “Why vs. What.”

“People don’t buy what you do, they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

“The ‘what’ simply serves as the proof of what you believe.”